Referral marketing (also known as word of mouth marketing) is the oldest but one of the most effective marketing strategies for building a strong customer base and improving eCommerce conversion rates.
The extension Coupon Referral Program believes the ideology behind referral marketing and lets customers/admin take benefit of the same.
It encourages and enchants more referrals by blending coupons with it (i.e. it promotes the utilization of coupons with referrals). This extension provides discounts coupons to referrers and referred users when they successfully complete the requirement for earning a discount coupon(i.e. users can be rewarded with discount coupons if they signup or refer someone to your e-store).
Customer referral plugin (term can be used as it allows customers to refer their friends and family members) also enables users to share their referral link on social networking platforms and in email inbox. Admin can customize the referral button accordingly using the predefined options or by applying custom CSS.
Benefits Of Best Referral Coupon Program
- Referral reward program builds a strong customer base.
- Elevates engagement on-site, which ultimately improves revenue.
- It generates more loyal customers.
- Enhances Brand Awareness.
- Improves customers’ journey and their lifetime value.
- It provides the ability to share the referral link on Facebook, Twitter, and Email.
- Promotes the practice of referral program.
Features of Referral Program
Sign Up Rewards:
The signup discount coupon can be provided to all or only to referred users.
The referrer can earn a discount coupon on successful completion of product purchase via referred.
Referral Link Sharing:
Coupon Referral Program allows users to share their referral link on Facebook, Twitter, and Email.
Customizable Referral Button:
Apply animation and custom CSS to make the referral button look more captivating. It can also be customized using the predefined option present in the Display Configuration (i.e. button text, color, position, and background image of the button that will be visible to guest users.)
Limitation On Coupon Usage:
Individual use of discount coupons can be initiated which means the same coupon can’t be used in conjunction with other coupons. Moreover, the number of times the same coupon can be used can also be fixed.
Referral Link Restriction:
The number of days after which the referred can’t get the benefits of being a referred user can be inserted. [Note- The referral link can be used even after the inserted date has gone but the referred won’t get any discount coupon for the same.]
Maximum orders for referral rewards:
Referrer Reward Limitation- The number of orders upto which the referrer can earn discount coupons on referred purchases can be specified.
Referrer Reward Limitation:
The number of orders upto which the referrer can earn discount coupons on referred purchases can be specified.
Selection Of Coupon Type:
Admin can specify the Signup/Referral coupon type either set to Fixed/Percentage.
Referral Discount Type:
The discount coupon that the referrer will earn on product purchase of referred can be a fixed/percentage value.
Example- Choose the “type of coupon amount” you want to provide to your customers. You can select a fixed or percentage value to reward your referrer. Select “Fixed” to generate a fixed amount of coupon for the referrer when the referred makes his purchase on your website. In case you select “Percentage” then you need to provide value in the “Percentage Coupon Discount Upto” field. After calculating the percentage value it sends the discount coupon to the referrer of the link.
Percentage Coupon Discount Upto:
Use the “Referral discount amount upto” field to set the max percentage value of the discount coupon. Reward the referrer by sharing percentage amount from the total purchase amount of the referred friend.
- Referred Purchase Amount is $300
- Referral Discount Amount Upto is $50
- Referral Discount is 10
In this case, the referrer will earn a discount coupon of $30 (10% share of $300 is $30) which is in between the Referral Discount Amount Upto value. But in situations where the referrer discount coupon value exceeds the Referral Discount Amount Upto value then the referrer will earn only the amount specified in Referral Discount Amount Upto that is $50 for now. In this way the admin can control the amount earned on referred purchase.
The discount value of coupons for signup and referred users can be specified.
Coupon General Settings:
Admin can specify Coupon length and prefix.
Set Coupon Expiry Time:
Admin can choose whether he wants to set coupon expiration time or not.
Referral Button Visibility:
Referral Button can appear on multiple pages. Admin only needs to decide on which page he wants to display the referral button.
Coupon Reporting can be performed from both the admin and customer end to acquire coupon information. Through Coupon Reporting it’s easy to analyze coupon utilization and its effectiveness for users. Businesses can further use this report to better strategize their promotional strategies.
- Admin Panel Coupon Reporting
Admin can acquire complete and accurate information regarding referral coupons by clicking “Reports” visible on the admin panel. He can easily monitor details like User Name, User Email, Number of Referred Users, Total Coupon Utilization, and the Total Number of Coupons the customer may endure in his account. It will be easy to find your loyal customers as it’ll let you know who has referred how many users and the number of coupons they have used for their shopping.
- Customer Panel Coupon Reporting
Coupon insights can be executed at a broad level by User on a single click on “Referral Coupons”. Fine details like Coupon Creation, Expiry Date, Event, and Referred Users can be presented on a single dashboard to Users. Adding to this, customers can perform coupon reporting by analyzing the total number of coupons they endure, how much coupon amount they have already utilized and the number of users they have referred from their account.
- Admin Panel Coupon Reporting
Compatibilities and Benefits
WooCommerce Points and Rewards
The Coupon Referral Program is now compatible with WooCommerce Points and Rewards. From now onwards admin can reward their customers with points on referral signup and purchase if they don’t wish to reward coupons. It provides the reward points set by the WooCommerce store owner on referral sign up and purchases.
Note: Admin needs to enable only one option (Let’s say Points and Rewards at a time). They can’t use coupons and points at the same time to reward their customers. Along with this, they should have WooCommerce Points and Rewards plugin in their store, if they wish to use this feature.
- Allow you to provide Points to reward referrals.
- Increases your customers’ interest in your business.
- Promotes the use of points along with coupons.
On the increasing demand of users, Coupon Referral Program now provides compatibility with WooCommerce Subscription. Now, customers can avail of the coupons they endure in their account (earned by referring) for the renewal of their subscription orders. Admin can select whether they want to allow customers to apply single or all coupon codes for the renewal of their subscription. This compatibility update can be leveraged only if marketers enable the WooCommerce Subscription option from the settings.
- Customers can use coupons to renew their subscription orders.
- Increases the utilization of coupons in customers’ life.
- Admin can attract more users to his e-store.